What is the Google Penguin Update and What Should I Learn?

The data we are using to gauge changes is derived from websites we manage SEO campaigns for in addition to competitor's websites we monitor and other websites we monitor within our automated ranking tools...  . Websites with links from random blogs and pages outside the niche with anchor text for multiple and unrelated keywords were hit hard and rankings tanked.. Build a network of useful websites that gain authority and allow you to focus link building strategies with creative and useful content. Having over 60% of your anchor text linking back to your site as one keyword in which you are trying to rank created a drop in rank.. It's okay and beneficial to have links coming from sites that are not relevant to your message but this update has taught us this cannot be your only strategy.  Read more