What to Look at to Measure SEO Success

The first thing you should do as you embark on SEO campaign is ensure that you have Google Analytics and Search Console set up on the website. It can even take months for the search engines to index your site after making optimizations or to see the new links you've been building to the site. While the increase in traffic probably wo not be straight line upwards, the trend should be up over period of time. The homepage will likely achieve the lion's share of organic search traffic, and ideally you want the organic traffic to be directed to other pages, too. Every page of website hwhich is why every page needs to be properly optimized with carefully selected keywords. The focus of SEO campaign is on non-branded search traffic, bringing visitors to your site that are looking for what you offer and maybe have not heard of your brand or company name before.. There's misconception that it means that SEO campaign is not working. While SEO campaign is not focused on branded traffic, it can impact branded traffic due to the exposure of the brand from SEO efforts.. Link building is important for SEO and the links created should also be generating some traffic to the site.  SEO strategy could use some tweaking or the website might need to be re-designed to improve conversion rate..  Read more