Your Essential Guide to Internal Content Linking

SEOs and marketers everyand that's all well and good, and sometimes it means that the simpler and, often, more critical fundamentals get overlooked.. For example, let's say we're talking about SEO in SEJ article. I would link to my chapter from the Search Engine Journal  SEO guide on this very subject to give my readers more context about how inbound marketing, content marketing, and SEO all work together.. That internal link, used on one page of SEJ site I'm writing on, ing back to another page of the same site, is invaluable for my readers and can help them wrap their minds around my content more efficiently.. While SEOs used to use what were called silos, that style of linking hhigh-quality, page linking.. The streets proceed in order, and it's easy to find your way from point to point B.. By linking your internal pages to each other, you make it easier and faster for Google's bots to index your pages, in turn giving your site SEO boost and helping your content rank better in SERPs. 2. you improve the value of said link and make it easier for your readers to navigate through your site and find other content they deem valuable. So, for example, you could use your Instagram marketing guide to link out to other internal articles about topics like optimizing your Instagram profile, how to research the correct hashtags for your company,. Explain Updates  To let your readers know that old post is still relevant, ing the updates and stating when they were made.. By linking content-dense pages of your site to relevant, new pages, you can enhance the value of your content and make it easier for your valued readers to jump from place to place..  Read more