a small business owner's guide to seo

site that fulfills more intents and fulfills them well stands higher chance of ranking as Google can have higher confidence that their users intents are more likely to be met..   When I link to internal articles I tend to use the article title or subject ..   Think about what link would look like if links did not count and either do that or find new link location when the phrasing and anchors you want will flow naturally to the reader and by extension, the engines..   what I want to make you aware of is that you or your SEO will be looking far more to local relevancy than overall site strength..   for those impacted, I would recommend starting with Search Engine Journal's Guide to Local SEO Ebook that was published just couple of months ago..   major goal of our Bing ranking team is to build algorithm that would rank documents in the order as humans would as they following the guidelines.   Canonical or Canonical URL  This is element that can be added to the head of website and defines URL that should be credited with the content found.   Citation sources generally refer to those sites that reinforce NAP which we will be getting to shortly and includes sites like Yelp, Google My Business, Foursquare, etc..   PageRank   PageRank is Google-specific algorithm which they define as, the measure of the importance of page based on the incoming links from other pages..   SEO refers to ranking in the organic search results, PPC refers to ranking in the paid results and SEM refers to both, and is misused to refer only to PPC..   Read more