Whether you use WordPress to empower your website or blog, it's still important to optimize it properly, so that you can enjoy more qualified and organic traffic. The fact of the matter is that WP produces is accordance with SEO practices. Still, it requires bit of tweaking order for it to produce the best possible results and maximize your SEO efforts. In other words, with SEO strategy, your website can appear on the first page of search results. Permalinks, are permanent uniform resource locators or simply URLs that are used to differentiate posts, pages and individual pieces of content on your website. One of the main benefits of using WordPress is that it allows you to categorize your posts and individual content pieces, and add proper tags and descriptions. Simply put, your tag is the title, and it's the first thing people see on their search results. Once you've set how your website address will look like, you'll also have to set your URL on Google Search Console under Settings Preferred Domain page.. Furthermore, when linking, you're giving portion of your SEO score to the website you're linking to. That's why, you'll have to optimize your WordPress accordingly...
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