Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking Google's search results, app developers must use App Store Optimization, or ASO, techniques to get their app at the top of app store search results.. Unfortunately, the true algorithms for ranking in both Apple's App Store and Google Play store for Android apps, just like the algorithm for SEO, are not known, and can change regularly... Here are nine steps you'll want to take to improve your ASO both Apple App Store and Google Play. 1. Of course, both Apple App Store and Google Play handle titles and keywords differently, so how you approach your title should depend on if you're marketing to Apple or Android users.. you do not have to be the keywords should go in the description, in step two. 2. Apple reviews all submitted apps and adding your app to the category for ASO purposes will mean rejection stamp.. And, it pays to spend some time and energy coming up with great one, and it's crucial part of App Store Optimization.. it's idea to use Google Plug-in to make Google+ profile.. Just like Google Analytics for web page marketing, there are number of app store analytics tools that are designed to help you market your app, see and boost your store ranking.. By following the nine steps explained here, you stand good chance of improving ASO of your app and standing out among the millions of apps on both of the app stores..
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