data: google ads mobile benchmarks across 18 industries

Whether your focus take notice — it's crucial that you improve UX for desktop and mobile users alike..   Making mobile page speed ranking signal and launching Mobile Landing Page Speed Score are clear incentives for SEO professionals and PPC marketers alike to focus on smartphones..   Travel & Hospitality advertisers are top dogs coming in at cool 5.36 percent..   For all advertisers, the mobile search CTR is 4.10 percent and the mobile display CTR is 0.60 percent..   We were not surprised to see that Law Legal advertisers drive the highest costs per click on the mobile search network..   For all advertisers, the mobile search CPC is $2.67 and the mobile display CPC is $0.60..   The takeaway from mobile search conversions is that Law Legal advertisers are getting their money's worth with those crazy CPCs.   For all advertisers, the mobile search CVR is 3.48 percent and the mobile display CVR is 0.72 percent..   On the other end of the spectrum, sky-high CPAs for advertisers in the Education and Nonprofit sectors are equally unsurprising.   For all advertisers, the mobile search CPA is $80.89 and the mobile display CPA is $148.68..   Read more