ecommerce organic search vs. social with rand fishkin

In episode 125, I brought in hitter when it comes to SEO, Rand Fishkin, co-founder of Moz and founder of Sparktoro.   I wanted to look at both organic search and social when it comes to your online store.   What strengths does social add to bringing both customers and conversions to your online store..   social and search in general.   I started out by keeping it general, as I wanted him to share his perspective on what he is seeing when it comes to organic search vs social.   we seeing more search results being displayed within Google results rather than having to click through to post or other source..   For example, I shared my own thoughts on how since I look at that as more of impulse purchase.   Of course I had to have him share what he believes are the real strengths in social when it comes to driving customers to your online store and making conversions.   I could not let Rand get away without bringing up the subject of voice search and how that affects eCommerce.   He is passionate about this new startup and has approached way to help you discover how you reaching your audience with your websites, blogs, podcasts, social accounts and publications.   Read more