I have managed to list down some of the factors that i believe affect Google Adsense CPC.. If you write topics that fall in such niches you will earn you CPC from your Ads and note that it's not easy to get in such niches due to the competition. Websites that score high on Domain Authority and Page Rank scale will get CPC compared to websites that score low. Using Domain Authority and Page Rank, Google Adsense bots can determine quality websites and quality websites then know where to place low paying ads and where to place high paying ads. Traffic from countries like USA, Canada, UK convert into CPC as compared to traffic from Asian countries. By filtering your earnings by country in your, To prove this, Google Adsense CPC by country Adsense dashboard and see the average figure each county pays you per click. And besides, ads basing on locale meaning user from Nigeria or Uganda will not see ads targeted for US because they are irrelevant to them unless the advertiser targets global market. If most of your users are from US then Ads meant for their locale will be shown to them and their clicks converts to CPC. Google is out to reward quality websites and if you run quality website then you will always notice Adsense CPC drop. Websites that match all the criteria above are considered to be quality and CPC on their Ads.
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