getting personal with seo

Using Delete's European Search Award-winning campaign for Leeds Beckett University as case study, this article will take in-depth look into profiling and understanding your browsers to attract and convert new customers..   From Google's personalized search algorithm that was launched in 2005, to RankBrain, search results have shifted towards satisfaction rather than the needs of webmaster or business.   Splitting users into customer profiles is method that will enable the creation of targeted, tailor-made advertising and content that is more likely to in conversions.   There are variety of ways that user behavior can be tracked and profiled, varying from more in-depth and specific methods to quicker, cheaper options that may benefit brand looking to boost campaign or alter the way that their advertising is completed in-house.   Delete's Leeds Beckett campaign saw the development of delivering tailor-made landing pages and adverts to international students in aim to encourage verbal contact with the university less daunting application process.   By using data, we were able to create customer profiles for international students, Europe, and India, and clear and relevant calls to action..   it results in the opportunity to tap into audience who will benefit from information and.   In aim to target potential customers and increase conversion, Delete used method of developing live map that would plot the addresses of past enrollments, prospects gathered at educational fairs, and open day registrations.   For example, in our campaign with Leeds Beckett, the landing page or the whole website would start surfacing image of student standing on building site, wearing hard hat and jacket.   With innovative visual search technology and ambition to corner the phase of search, this could prove enticing complement to AdWords for many brands.   Read more