google at 20: journeys, ai-driven results and visual search • yoast

On Monday, Google held event to celebrate its 20th anniversary and it took the opportunity to offer peek at the coming years.   Neural embeddings, approach developed in the field of neural networks, allow us to transform words to fuzzier representations of the underlying concepts, and then match the in the query with the in the document.   This can enable us to address queries like why does my TV look strange. to surface the relevant results for that question, even if the exact words are not contained in the page ...   By analyzing all the content that exists on the web for given topic and develops hundreds and thousands of subtopics, Topic Layer is built.   Rather all with single search...   The feed will also use Topic Layer to uncover new articles relevant to the interests of the user.   By pointing your camera to the item, This AI-powered visual search tool can analyze in photos and it can show you lookalikes of items in the photos all.   Tomorrow, 27th of September will see the release of interface for Google image search.   The last piece in the visual search puzzle is the launch of AI-rendered, AMP-powered Stories in the search results.   Stories are concept done to death by other companies, like Facebook and Instagram, and Google wants to get publishers to adopt the story format as well.   Read more