google introduces new ways for youtube advertisers to make money

Google has introduced new capabilities for YouTube ads that will help advertisers drive more conversions..   The new features combine the creative solutions offered by YouTube with the machine learning and measurement solutions offered by Google Ads..   YouTube advertisers will soon be able to drive more conversions with variety of ad extensions..   In the example below, how studio is using one of the ad extensions to drive ticket sales...   Other actions that can be taken from the ad extensions include downloading app and booking trip..   These extensions will join the location and form extensions for TrueView in-stream ads..   Google is evolving its Brand Lift for YouTube ads in effort to make it easier for advertisers to measure and act upon upper- and lower-funnel metrics..   Advertisers will soon be able to set up Brand Lift studies Google Ads or Display & Video 360 and view reporting alongside other ad metrics..   Lifted users The number of people who were influenced by ad..   Lastly, Google is ramping up investments in its Measurement Partners to ensure advertisers can measure YouTube with measurement solutions that meet stricter set of standards..   Read more