google is creating featured snippets from pdf content

Google pulling featured snippets from PDFs pic twitter com DcSvA1MRQj — Kevin Indig January 16, 2019..   The takeaway for SEOs is that PDFs can now receive featured placement, also referred to as position zero...   That means, best practices that apply to optimizing web content for featured snippets may now apply to PDFs..   By those pages that are already ranking on, From the article linked to above.. featured snippets are usually won Page 1.   To learn more about improving on the previous ranking success of PDFs, check out these 10 tips to make your PDFs SEO-friendly..   Now that PDFs are eligible to appear in featured snippets, we may be seeing much more optimization of PDFs going forward..   PDF of article is cannabilizing the html article, which could be UX issue on mobile.   I wonder why Google decided to rank PDF in the snippet over the html. — Tyron Love January 17, 2019..   Expect in-house # SEO teams to be expected to optimize PDFs for search now.   On the other, is this better for users the internet overall. — Jason Peck Read more