google local services ads receive 13% of all serp clicks [study]

new local search study finds Google's Local Services ads account for 13.8% of all SERP clicks..
the presence of LSAs affects the number of clicks for all other SERP types..
BrightLocal monitored 5,500 local searches to compile this data, studying where people click on SERPs and their reasons for doing so..
When LSAs are present, clicks on all search types are affected compared to when LSAs are not present..
Around 25% of all clicks are on paid results when LSAs are present..
When LSAs are not present, only 14% of clicks are on paid results..
That's difference of over 10% of clicks on paid results, based on whether LSAs are present or not..
Organic results typically receive the most clicks of all SERP types, and they see drop off when LSAs are present..
the number of clicks on organic results drops to around 44%..
Keyword Grouping Why You Need It & How to Do It Right... Simple Ways to Build Awesome Links for Your Business.
Read more