Google has changed the length of posts published via Google My Business to 1,500 characters.. Google used to require minimum of 100 words per post, up to maximum of 300 words.. In most cases, users will find that the length for posts has been shortened, as 1,500 characters are approximately the equivalent of 250 words.. Of course, that will vary depending on the size of words individual uses.. I believe users will be hard pressed to stretch 1,500 characters into 300 words or more.. That means users who wrote posts that met the 300-word limit will now have to get used to writing shorter posts.. that may be good thing because 300 words would make for fairly sizable post on platform like Google My Business.. When users visit GMB page they're looking for short bursts of information that they can absorb quickly.. Not to mention one of the key benefits of GMB posts is that they show up Maps and search results. The length of tweet or Facebook post is closer to the length of post on Google My Business..
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