google offers more algo update details

Google's John Mueller offered additional details about what could cause site to lose ranking in the algorithm update.   Can you describe what the changes were that might be affecting SEO...   It's about how Google defines what is relevant to user query.   It's essentially our algorithms are re-evaluating what we think makes sense what we think is relevant for search results for specific queries and users..   What search query means to the majority of users making that search query is transient.   This does not mean that the definition of the phrase changes, either..   It could be that what people want to do when they search with that phrase has changed.   it's useful to understand what the user intent of your web page is and to compare that with the user intent of the pages that moved up..   In my almost 20 years of experience evaluating sites that have lost rankings, some of the issues relate to the content and how it aligns with the user intent..   But understanding user intent and how users are satisfied with result can sometimes be area to begin the investigation..   Read more