By describing what it takes to make it easier for, John Mueller answered the question Google to use your page for featured snippets.. The question asked was about the use of structured data for ranking in featured snippets. John Mueller then offered insights into what to do to make it easy for Google to understand the content rank it for featured snippets... It must have beginning middle section that discusses the particulars then paragraph that restates the main topic.. in can be listed with H3 element, so that it's clear to engine that all the content labeled as H3 is part of group under H2 element. then that's harder for us... anchor is creating link from one section of web page to another section of the web page. As example, this is used in table of contents, where user can click from the table of contents to section of web page located lower down.. The reason that kind of content can tend to rank for featured snippets is because it's well organized.. Writing content without clear outline can in fuzzy piece of content lacking in structure. In my experience, ahead of time with clear structure..
Read more