growing traffic outside the seo paradigm

The assumption is that Google is Internet and without Google we wither.   In the old days businesses would focus on PageRank of in the belief that high PageRank sites will help site rank better.   I'm saying do not let the focus on SEO blind you to opportunities that exist outside of SEO paradigm..   While we do not have access to PageRank values, many SEOs rely on metrics that are not even connected to Google.  This results in decisions that make questionable sense for SEO and less so for building traffic..   SEO will turn away from it because the effort will not influence rankings..   SEO is correct, the project wo not influence rankings.   These kinds of traffic and sales building projects that are targeted to potential clients can help build website into destination, resulting in traffic outside of Google paradigm..   The person who takes the time to provide generous insights and actionable strategies will look the sharpest.   it could be that they all think it's the best way.  But the reality is that the competitors are simply chasing each other.  Does it make sense to jump in line and replicate that..   Because that idea, that Google is Internet, is the mindset that results from focusing on SEO..   Read more