holiday season seo: start preparing now! • yoast

You can always set up pages like 'Best gifts for fathers girls teens, 'Newest deals for your 10 12-year-old, 'Best mom friend grandparents discounts or even think along the lines of 'Top 10 gifts for outdoor skiing parasailing enthusiasts and 'Top 3 deals for stay-at-home moms dads etcetera Just to name few...   Make your landing or category page, the page title and the description fit the holiday season.   Find old content that fits the holidays, rewrite titles and meta descriptions to match the upcoming season and chances are you wo not have to update the post at all..   You can link the holiday season pages mentioned above to, for instance, Christmas landing pages to boost these when the time has come.   There has to be enough time for Google and Bing and all the other search engines to follow your links and find your holiday season landing pages in time..   Obviously, you should link all pages that you made in advance to that one main page you'll set up when the product is released and can be bought.   change that to christmas-2019 around August next year and redirect URL to the new one.   this is good time as any to re-check your mobile website and site speed and update or improve these, if possible..   For detailed instructions on how to analyse your Black Friday, Cyber Monday or Christmas shopping succes read Annelieke's post.   and you want to offer it again next year, it'll take while for the page to be relevant again.   Read more