how did the 2018 serp changes impact organic search?

Therefore, one has to consider the different content format that being displayed in SERPs.   The mobile first update was more geared towards recognizing the mobile content consumption and ensure that the mobile speed were taken into account for SERP..   In effort to deliver the best experience for searchers across all devices, mobile-first indexing means Googlebot will only crawl and index the version of page.   The better the page load speed, the higher SERPs..   By optimizing the content to give answer and organize information and facts, you can increase your chances of being featured..   There is theory that Google observes the users making consecutive searches for similar entities and the related tweaks they then make in their quereis..   They take the behavior and intent into account to generate SERP..   One of the more visual changes in SERPs has been the inclusion of video carousel in the result.   When it came to the majority of URL are from YouTube.  That said accompanying URLs is another element that is changing  Now Google is giving weightage to video on the domain than YouTube.   By ensuring the video is embedded on your page and you have applied the traditional best practice with regards to optimization, As owner you can enhance your URL's reach.   Read more