how ecommerce websites can achieve e-a-t quality

the concept of E-A-T gained spotlight once again..   The updated guidelines increased the focus on E-A-T, and the author of the content as individual not just the authority of the website brand as entity..   For ecommerce websites, achieving E-A-T is balance of optimizing page formats and content design for conversion and achieving the necessary on-page signals that Google is looking for..   This is important seeing meaning the information displayed on those pages will be expected to be of the highest accuracy, and trustworthiness..   How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content Whiteboard Friday April 1, 2016`.   For the quality raters, to establish E-A-T of your commerce pages, there are certain elements they need to be able to identify to score expertise, authority, and trust..   Within the rater guidelines themselves, Google gives the example of L.L.Bean Deluxe Book Pack product page.   By independent third parties, What's also relevant here is the other side of the coin, the expertise and reputation of the brand, news articles, ation...   SerpStat visibility graph example of YMYL website that was affected by March 2018 Google update.   When it comes to reviews, study conducted by Association for Psychological Science found that users are swayed more by the number of reviews, rather than the overall review score itself..   Read more