Google-led open-source HTML, JavaScript, and caching architecture for serving optimized experiences for mobile visitors, AMP makes mobile experiences better by creating bare-bones, lightweight form of your desktop page. read on for several things you should know about how it's affecting mobile pages, its implications, and why you should consider it.. Because AMP is part of Google, and AMP improves the user experience, the engine is now featuring AMP pages at the top of mobile search results. you'll need to use URLs to cross reference pages. Part of AMP, the centrally hosted JS does not affect the server or domain rather it offloads that to Google .. The second is AMP cached, which is copy of your AMP content on Google's infrastructure. This is one thing to consider — your content will now be on Google's CDN. By placing the version of your site on framework like AMP's, you can expect rich items to load fast through caching, thus requiring less bandwidth.. AMP might seem like backward against the innovation of mobile experiences. But publishing or content pages, this is where AMP shines through its SEO value and delivery of responsive, pages.
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