how site speed influences seo • yoast

and as consumers expect services to be on-demand delivered, having poor site speed can impact your SEO..   Google understands that the time it takes for page to load is key part of the user experience.   More recently, in 2018, the speed of your site on for mobile devices became much more important signal, too.   And it's not just Google research from every corner of the web, on all aspects of behavior, shows that speed has a huge impact on outcomes. 47% of people expect site to load in than 2 seconds 20% of users abandon their cart if the transaction process is too slow.   The BBC found they lost additional 10% of users for every additional second their site took to load..   Those behaviors are tracked by Google, and are strong that the page should not be ranking where it was..   That means that Google has to consume more bandwidth, allocate more resources, and spend more money..   That may be one reason why Google is and why they're so in their education on performance..   We recommend that you explore their Web Fundamentals documentation to get understanding of the techniques, tools, and approaches to building faster websites..   Lighthouse, for Google Chrome one of the most sophisticated measurement tools available, and great for benchmarking..   Read more