intent-based seo: driving website traffic the smart way

Google and other search engines are now using technical parameters to obtain higher ranking SERPs.   For example, the nearest store location and the company's website, rather than the contacts of their central office..   To align your marketing efforts with the needs and perceptions of users and drive up real results thorough intent based SEO, you have to consider the reason your buyer personas searching for something, understand their behavior and have ready-to-go plan to convert them to leads..   So, what you would've done in the given case is attract vast amount of people.   To turn them into leads you have to focus on adding the right type of content that moves viewers down the funnel once they have their questions answered and view you as source of information.   Lead Generation CTAs, Newsletter Signups, Whitepapers, Push Notifications Opt-ins, and similar content that leverages the intent of the user and turns it into a demand is must-have on such pages..   On the other hand, transactional search is just single query, out of whole series of similar ones, from people.   So, the best possible thing they can find is landing page, explaining the topic thoroughly, ation and facts, key differentiators that make your brand unique, your expertise, and brand messages..   This is why internal linking is essential intent based SEO approach to move customers down the funnel, continue the user journey, ation on topic the viewer might want to know more about..   More specific topics are Research, Targeting, Working with Data, Digital Marketing, Social Media Marketing, B2B Marketing, Blogging, etc.   Read more