international seo considerations with aledya solis [podcast]

To execute SEO strategy,  practitioners must have solid grasp of SEO and understand the factors that affect how search engines crawl, index, and rank international websites..   It's very important products or services to have the resources and flexibility..   For example, to assess the in Spanish-speaking markets, then it's important that you hire someone Spanish..   Then later on, and the person that you've hired is not native of Mexico except from another Latin country, it would be better to have validation from someone.   AS  You need to be consistent with your existing URL structure and your version. All URLs on your version should follow the same structural logic as with your original one..   AS   Most of the problems are not caused by you having English and Spanish versions except they arise when you have at least dozen different versions and each version of course has its own URL..   Each URL points to the alternates without any errors and you do not link to redirected URLs..   Ideally, you should make sure that the tags are correct and that you're following and using only ISO country and language values that Google support..   I have created this free tool that you can use to generate your hreflang tags whether to use in HTML head or in XML sitemap.   You will have the patterns to use for the tags and values, the syntax for each, and you can send them to your developers to just switch URLs in each case..   Read more