The Google algorithm updates such as Panda, Penguin, etc help the enterprises to tackle the spam links and poor content.. Most of the marketers use the generic keyword in their content which is the biggest mistake done SEO. The generic keyword can bring the visitor searching for information on your website, and not to make purchase. You keep yourself busy creating new content that rules the internet, and you forget to perform the formal link building or forget to link your content appropriately. Lackness of formal link building reduces the visibility it's considered as one of SEO mistakes to avoid.. You can use Screamingfrog's Broken Link Checker for the identification of broken links to the competitor's website and links. Thus you must have speed check for your website to avoid losing the conversion and traffic on the website.. It's necessary that you include the home page and other pages must involve Meta description that can attract more and more audience to browse the listing search result.. These days lot off marketer thinks that short content can help in improving the website ranking and reality, in more than 500 words to get the higher rankings. Linking helps in distributing the equality throughout the website and also increases the page views and time-one site metrics..
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