the phase of B2B SEO campaign is to conduct keyword research for every page of the business website and then incorporate selected keywords into the content and meta tags order to generate organic search engine traffic. Ensuring that the entire website is optimized sets the foundation for the rest of B2B SEO campaign. you might as well do it properly right. By focusing on only the homepage and few top service priority pages, While it may be tempting to cut corners, that's the lazy approach to SEO. While the homepage tends to rank the most frequently due to the number of inbound links it has and the trust that it has generated due to those links, other pages that are well optimized can rank too. primary of SEO is to deliver to website for non-branded keyword search terms to attract audience, however that does not mean that branded search should be ignored. Interior pages such as Contact Us page, About Us page, or Meet Our Team page are great pages to target branded keywords. While it may not seem like big deal to optimize every page it can feel very overwhelming to do so if your site has 100+ pages. This breaks up the work, making it more manageable, and also gives you the time to begin to focus on other components of B2B SEO, content marketing, media, and link building. The entire process takes time, which is why in some cases it makes sense to enlist help if you do not have the internal resources to complete SEO process in manner.
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