Despite recent headlines about the strong growth for DuckDuckGo, US organic search visit share for search engines beyond Google, Bing, and Yahoo fell from just 0.8% Q3 2017 to 0.6% Q3 2018... Even with the negative changes to Bing and Yahoo's trendlines, Google owns 96 percent of the market, so organic is just as important as it always has been, actually more.. Google is Mobile First ( If your site has not been moved to Mobile First yet, do not worry, it will be sometime soon. Long-tail search is rule of thumb is over 3 or 4, and since the length of voice query is 7 or 8 words it's much less likely to match other searches users have created because it's so specific to the users intent.. The projection is similar to OC&C Strategy Consultants projects it to be worth $40 in sales to U.S ecommerce sector alone... At CES this year, Google proclaimed that its voice assistant would be available on billion devices by the end of January this year, and Amazon 100 MILLION voice assistants during the holiday season alone.. And users are interested in deals, sales, promotions, ation.. 52 percent of voice-activated speaker owners would like to information about deals, sales, and promotions from brands. 39 percent would like to receive options to find business information... While organic search is not the only way sites can make themselves relevant to these devices, think Alexa Skills and Google Actions, it's excellent channel for making sure that that you are the site it uses.. Voice commerce represents the in the industry, and just shopping through speaker promises to do the same.. The growth curve of voice shopping looks lot like the trajectory of mobile commerce seven years ago, MoffettNathanson's Greg Melich told TheStreet on Thursday, April 5..
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