solving complex seo problems require a new 'discovery' approach

Solving Complex SEO Problems Head of SEO Strategy at Found, and Arsen Rabinovitch, Founder and CEO at TopHatRank.com.   This enables Google to do far better job of finding the content that is most relevant to the user's query, and fact, their actual needs ..   As SEOs, we tend to optimize for search, not discovery, where the entity holds lot of the value.   With this in mind, we need to start thinking about other ways to approach optimization, by Rand Fishkin..   Basically, in the first four lines of the content.   This was year for Google updates and that prompted changes in traffic, some significantly, for lot of sites..   Make sure to also check URL inspection reporting in GSC to see if Google is reporting any problems there.   Previously Eric was the founder and CEO of Stone Temple, also award-winning digital marketing agency.   He is the co-author of The Art of SEO, 900+ page book that's known in the industry as the bible of SEO..   In 2016, Enge was awarded Search Engine Land's Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year.   Read more