For the next six months, the traffic stayed in the negative. During the time when the traffic dipped, they decided to put our full service SEO work on hold. they have not been consistent and often stop our SEO services, only to start up again when they need feel that they need us.. Upon further investigating, we realized that the client allowed company to pay for footer link. We asked the client how much they got paid for the link they were offered $1000 year. The month that they allowed the company to advertise this way, they were hit with penalty. Now, it will take the company while to recover from this penalty, if they recover at all. this could in direct loss business that will cost them lot more than the $1000 year that they got paid.. By employing consistent, white hat SEO program, the hope is that the penalty will be removed and the traffic will start to 6 months to year from now. However, it's such situation, especially since their SEO efforts were yielding positive results.. For instance, we would have encouraged this business to turn it down.. If someone offers to pay $10,000 year to advertise something on Brick Marketing blog, I'd say no.
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