top 35 technical seo statements by john mueller in 2018

In the following paragraphs, I've collected and selected 35 of the most and important answers to technical questions from John Mueller, Senior Webmaster Trends Analyst at Google, asked in Webmaster Central Hangout Livestreams.   Sometimes we often have to change our hosting provider for number of reasons poor support, slow servers, lack of service or stopped service Keep in mind that Google will reduce the crawl rate of your site temporarily because it does not know what load the server can withstand.. 8.   Because of this, John advises to use GSC Rich Snippets feature to make sure that website is crawled and rendered.. 9.   Google may use HTTPS to lead you to the top if the other sites do not have SSL certificate installed for example.. 10.   then this link will be followed from the first indexing of the page, because Google captures Javascript signals during the second wave of rendering and indexing.   you could end up with Google's webmaster's help center and ask for higher crawl rate..   Do not forget to send sitemap with new URLS and last modified date added, to Google Search Console.   Nowadays, geo-targeting and Local SEO play role for ccTLD, TLD, hreflang, Google My Business settings and Google Search Console.. 25.   Google does not use HSTS as ranking signal, except John advises to implement it once site ranking fluctuations due to migration to HTTPS has stopped and when the migration is successful.. 26.   or deleted lot of pages or blocked robots txt, you should expect higher rankings in your site ranking..   Read more