SEOs Turn To EAT After Recent Google Algorithm Updates. Google had big issues years ago, every Google algorithm update was about PageRank subsequently DA - it was all about links. But in the year or two, espesially since Medic Update, SEOs have been obsessing around EAT - the messaging within Google search quality raters guidelines.. I believe Google took notice of the interest amongst SEOs with these documents, and decided in 2015 to release the guidelines publicly.. We know the document does not spell out how Google ranking algorithms work, what type of sites Google wants the algorithm to rank the in the search results. It took years and after Medic Update, Google began encouraging SEOs and webmasters with ranking issues to reference the quality raters guidelines. They are liking tweets from SEOs that reference it they are retweeting it and even sharing it in their communication when discussing ranking updates.. Instead of having SEOs obsess about PageRank, links, spam, content ratios, meta tags, etc - they can obsess about these quality raters guidelines. With so much EAT, Google ranking factor will be called DIET. — Pedro Dias October 26, 2018. Anyway, I think Google and SEO community is in better spot now and I do think it was all part of Google's *evil* plan since releasing these guidelines in 2015..
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