what factors really impact your app store ranking?

Anyone with keen interest SEO will tell you the importance of your App Store ranking..   So what determines whether your app features at the top of App Store results, or the bottom.   Of all the keywords attached to your app, the ones included in your title are weighted most heavily by Apple..   By including them in your title and removes any ambiguity around your app, The revised title maintains 'Sweet Dreams branding, boosts your rank for targeted keywords's purpose, bringing more targeted clicks..   Your keywords in App Store are somewhat similar to keywords for SEO purposes the keywords you target impact the search terms you rank for..   unlike with SEO, in App Store you're restricted to 100 characters. 100 characters is nothing, so choose wisely..   The key Apple looks at is the number of downloads your app gets..   Sure, it's important to create app users love, arguably more important is creating app that is glitch free- glitches are the number one reason people leave one-star rating..   After that, flurry of good reviews is often enough to cancel out any penalty your app was given and get you moving back up the rankings..   And, do not forget, there is strong correlation between your ratings and the number of downloads you get, so creating app will boost your rank on two accounts..   Read more