what is an acceptable bounce rate for a website

you must look at the website bounce rate..   the interpretation of the bounce rate differs on the purpose of website.   On the other hand, low bounce rate is favorable.   Bounce Rate of Page= Total number of bounces on page Total number of visitors on the page.  .   you can refer to the general guidelines 20% or below is tracking error 30 50% is excellent 50 70% is average 70 80% is poor 80%+ is very bad..   you can go to Behavior and All Pages options.   You can now navigate to Bounce Rate column and look at the bounce rate of particular site..   Indeed, the bounce rate is tool to lift your website standing in no time...   Now, you can try the following manipulations online.  .   you need to improve and enhance the experience of loading your page.   Read more