Here at Search Engine Watch we have written quite extensively over the years about how to optimize your YouTube videos to make sure they stand out.. Channel in the case of YouTube refers to the banner that stretches across the top of the page in-between the bar and the title of the channel.. He also has Call To Action for persuading us to subscribe, Facebook, Instagram and Twitter right in the banner too.. YouTube also gives you the option to have video or for users who are not yet subscribed channel trailer.. Either way, be sure to use the description box to full effect by including around 100 words to signal to visitors and the Google YouTube algorithm what your channel is all about.. It's not the most visible page, except YouTube does provide 'About tab for you to add description for your channel.. Linking out to the competition might seem odd, and it's in keeping with the community spirit of YouTube.. And, simply, the more your video is thanks to your channel, the more potential there is for likes and positive sentiment.. way for YouTube to gauge the authority and relevance of videos, according to Graham. According to MWP, video now accounts for half of all traffic on mobile alone, and 59% of senior executives say that they will opt for video when given the choice between video and text...
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